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Case study — Activision Blizzard
Activision Blizzard.
Local social content for some of gaming’s biggest franchises
World of Warcraft: Midnight launch
Built to re-establish World of Warcraft and the Midnight expansion with the community that matters most, the core daily players, while pulling lapsed players back in by doubling down on what makes WoW special at its roots. My local content led the charge, driving 76% of all engagements at launch.
53.7M
EMEA Total Reach
589.2K
Single Post Impressions
Capitalising on cultural moments.
Jumped a community posture meme the day it peaked.
Turned a TikTok trend into the months highest performing asset.
Tying a trend with a niche inside community joke.
Directly tapping into niche player behaviour to drive positive sentiment.
Replying to community event moments.
Snappy static reactions to cultural moments such as world cup.
Tripling views via adapting static to video.
Viral trends meet niche community knowledge.
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